Marketing, operations, and human resource management are core areas of business. An international setting provides unique challenges in each of these areas.
Research the topic using your textbook, University online library resources, and the Internet. Respond to the following:
For a foreign company marketing its products in the U.S. market, analyze the complexities of one of the following:
Developing product strategies (including cultural differences)
Assessing the promotional strategies
Developing distribution methods
Assessing pricing strategies
Considering operational issues in the U.S. market, analyze the complexities of one of the following:
Production strategies
Accessing physical resources and managing inventory
Maintaining quality
Financing the operations
From the perspective of a small company venturing into international operations for the first time, discuss what you feel are the three most difficult issues that must be overcome in recruiting, selecting, and training foreign workers. Explain how each difficulty might be overcome. From the textbook,International business: The challenges of globalization(5th ed.), read the following chapters:
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