Assignment 2: Case Analysis Toys R Us Japan

Assignment 2: Case Analysis Toys R Us Japan

A business must be able to adapt to the market conditions in the host country. The case in this assignment provides an interesting examination of how Toys R Us attempted to gain access to the Japanese toy market dominated by small retailers and distributors.

Read the following case study:

Spar, D. (1995, December 1, revised 1999, February 25). Toys R Us Japan.Harvard Business School. HBS Number: 9-796-077.
Analyze the case. In your case analysis, address the following:

Summarize the basic situation in the case including a discussion of the business strategy of Toys R Us.
Discuss the Japanese toy market along with the retail market, including its structural features. In your opinion, what are the primary differences compared to the U.S. toy and retail markets?
Discuss the changes that occurred in the Japanese retail market in the 1980s and beyond.
Explain the efforts by Toys R Us to enter the Japanese market.
From your assessment, what seem to be the two most important factors that make entry into the Japanese retail market challenging and potentially risky for a U.S. firm?
Submit your work in a 4-page Word document. Apply current APA standards for writing style to your work. All written assignments and responses should follow APA rules for attributing sources.

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